STRATEGY & GROWTH CONSULTING FOR MIDDLE-MARKET COMPANIES
Your business has more growth potential than you think. We help you find it.
For over 35 years, Parkland has helped hundreds of middle-market companies accelerate revenue, improve profitability, and increase enterprise value through our proprietary SOAR methodology and technology-enabled growth tools.
THE CHALLENGE
Growth doesn’t stall because your team isn’t working hard enough
It stalls because complexity increases faster than your strategy adapts. Without clear alignment, prioritization, and execution discipline, even strong businesses lose momentum.
What 500+ Companies Taught Me About Why Businesses Succeed — or Stall
Most businesses have far more potential than they realize. After working with more than 500 companies, Larry Goddard explains why many organizations struggle with strategy and execution—and how Parkland’s SOAR approach helps leadership teams clarify direction, align their teams, and unlock meaningful growth in revenue, profitability, and enterprise value.
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I've worked with over 500 companies,
and I've yet to find companies
that cannot improve
if they do the right things.If they identify the right strategy
and they implement the right execution,
almost every business can improve
and improve significantly.My name is Larry Goddard.
I'm the CEO of the Parkland Group,
a consulting firm based in Cleveland,
Ohio, that works with companies
to improve their performance,
profitability and value.We have also developed the Soar
Growth Program,
which is a software program
that helps companies
develop their own strategic plans
in a fraction of the time
and at a fraction of the cost
that it would take if they were to hire
a top level consultant.We start by understanding the strategy,
helping them develop a strategy
that's going to put them in a position
to succeed,
and then also make sure
that their operational execution
fits with their strategy so that their
operation supports their strategy.Actually, the biggest challenge
in the most business of face
is, is really facing up to reality
of what it takes to succeed,
which is making sure
that you have the right strategy,
making sure you have the right people,
the right operations.Most companies
are comfortable with being okay,
and it takes a little bit of work
to become great.And so sometimes it's a little hard
to persuade
people that a little bit of extra
effort is worth their while.The runway to improve a business
can be anywhere from three months
to two years.
Some of our engagements.
Within three months,
we can get significant improvements.
And sometimes
some of the more strategic initiatives
take a little bit longer to implement.When we walk into a door
in most middle market companies,
they don't have a
clear strategy
that is leading them to success.And if they do have a strategy,
they haven't communicated
to all the people
in the company that needs to understand
how to execute the strategy.So the first thing we do
when we work with companies is help them
develop the right strategy
and then communicated to the team
and then put the operational execution
into place
to make sure that that strategy
is going to work.On average, most of our clients
have achieved significant improvement
in revenue growth and profitability.
A structured process that delivers results in days, not months.
HOW WE WORK
Our SOAR methodology replaces lengthy, expensive consulting engagements with a focused, technology-enabled process your team will actually follow.
Our SOAR process will change the way you think about your business.
SOAR is a technology-assisted program that is highly efficient and effective in helping businesses develop strategic plans, grow sales and improve profits. It’s based on over eighty cumulative years of executive and consulting leadership in a wide variety of middle market public and private companies.
The SOAR step-by-step approach allows your team to identify sales and profit growth opportunities and develop action plans that fit your resources and your marketplace.
Our collaborative process facilitates successful business strategy implementation while fostering engagement and two-way accountability for your team. By identifying a unique series of Opportunities and Necessities for your business, Parkland sets you up for guaranteed success.
PROVEN RESULTS
For more than 35+ years, Parkland has helped hundreds of companies improve.
Parkland most commonly works with middle-market businesses, family-owned businesses, private equity backed companies and leadership teams facing growth or strategic challenges.
Industries served include: Manufacturing, Distribution, Construction, Service Businesses and Professional Service Firms.
"SOAR gave us an immediate return on our investment.
I wish I had done it sooner.”
Marian D., President, Rubber Manufacturer
HOW WE HELP
Services built for the challenges middle-market leaders actually face
Find out what’s really holding your growth back.
THE GROWTH ASSESSMENT
The SOARcard Strategic Growth Assessment is a free, confidential 10-minute diagnostic that shows you where your business is strong, what’s limiting growth, and where to focus next.
Our qualified team has built billion-dollar businesses — and can do the same for you.
Led by Larry Goddard, who has worked with more than 500 companies over 35+ years and been the CEO of many companies, the Parkland team brings deep experience significantly growing revenues, profitability and value - and can do the same for you.
The Parkland Group team is made up of seasoned executives who are passionate about sharing their hard-earned expertise and know what it takes to drive growth and performance improvement.

