SOAR to new heights

with our growth strategy.

Helping businesses grow sales and improve profits.

Growth Strategy Services

A well-crafted growth strategy provides a roadmap for sustainable business expansion. By setting a clear strategy, generating buy-in and commitment, allocating resources effectively, and mitigating risks, companies can increase market share, boost revenue, and enhance their competitive position. Parkland Group will help you develop a tailored growth strategy for your business that leverages your strengths, fosters innovation, and encourages employee collaboration.

executive coaching growth strategy

Video: Growth Engine

Scaling a business isn’t just about increasing sales—it requires strategic planning and the right approach to growth. In this video, Larry Goddard breaks down the Growth Engine practices, key areas that businesses can leverage to expand both their top and bottom lines. From increasing wallet share (getting a larger portion of existing customers’ spending) to entering new markets and optimizing product offerings, these growth drivers help companies scale effectively.

Most business owners focus solely on acquiring new customers, but that’s often the hardest and most expensive way to grow. Instead, understanding existing customer potential and efficiency improvements can lead to faster, more sustainable expansion. Larry explains how companies can assess their growth opportunities, prioritize high-impact strategies, and implement them successfully.

If you want to move beyond traditional growth tactics and discover new ways to expand your business, this video provides a roadmap for scalable success.

  • I've worked with over 500 companies,
    and I've yet to find companies
    that cannot improve
    if they do the right things.

    If they identify the right strategy
    and they implement the right execution,
    almost every business can improve
    and improved significantly.

    My name is Larry Goddard.
    I'm the CEO of the Portland Group,
    a consulting firm based in Cleveland, Ohio, that works with companies
    to improve their performance, profitability and value.

     The opportunities,
    are driven by something which we call the growth engine, which there are actually seven
    major categories of ways that a business can grow.

    The simplest one is riding the wave of market growth.
    So if you're fortunate enough to be in a market that's growing,
    the easiest way for you to grow is just ride the wave of market growth.

    Now, the reality is, very few businesses enjoy that luxury for very long.
    Maybe they enjoy it temporarily, like in Covid.
    A lot of people enjoyed that during Covid,
    but it's not something that most companies experience is.

    The next and best way to grow is a concept for wallet share.
    Wallet share is the amount of business you have with the customer
    in relation to their purchase,
    total purchases of those products.

    So, for example, if you sell a customer,
    let's say xray machines
    and you sell them $100,000 a year,
    but you find out that they buy 500,000 a year of x ray machines.
    You have a 20% wallet share because you sell them 100 out of 500.

    Now, surprisingly, if you talk to most middle market CEOs,
    very few people actually focus on wallet share.
    The first way you got to focus on wallet share is actually quantify
    what your wallet share is with your top 20 or 30 customers.
    I have yet to find more than 5% of companies that know what their wallet share is.

    Now, once you identify your wallet, it's a good news and bad news story.
    For example, if you find out that your wallet share is 20% with a particular customer,
    that means let's say you sell a customer $100,000 a year,
    but you find out that they're buying 500,000 a year of the product.
    You're selling them.
    That's a great opportunity for you because now you can say to your salespeople,
    let's figure out, how do we grow from 100,000 to 500,000?
    But let's say you find out that you've got all 500,000 of their purchasing opportunity.
    Well, that shows tremendous loyalty from the customer to you.
    But it also means you have zero growth opportunities with the customer.
    So that's why it's a good news bad news story.

    So wallet share is the second of the seven.
    And there are several others.
    And they all go up in degree of difficulty.
    That's where the kind of the magic of our software happens.
    Because by the way with each of the seven categories there are subcategories.
    So that's why there literally are hundreds of potential opportunities.
    And we help people identify them,
    break them down into categories so they understand the categories.
    They understand what the type of growth is,
    you know, and then can develop the strategies to implement them.

Parkland’s proprietary tools and process offers a fresh perspective allowing companies to rapidly identify untapped opportunities that might be overlooked by internal teams. Our team’s knowledge and experience will accelerate your strategy’s development and implementation. Give us an opportunity to navigate your complex challenges to put your business on the path to sustainable success.  

SOAR Growth Strategies™ is a technology-assisted program that is highly efficient and effective in helping businesses grow sales and improve profits. It’s based on over eighty cumulative years of executive and consulting leadership in a wide variety of middle-market public and private companies.

For over 30 years, we have helped hundreds of businesses reach new levels of growth and profitability by utilizing our consulting services. What we have learned is:

  • Virtually every business can achieve significant growth – if it develops and implements the right strategic plans, initiatives, and actions.

  • There are countless initiatives companies can take that can potentially facilitate revenue and margin growth, but only approximately 10-15 initiatives are right for your business.

  • SOAR can help you identify the right initiatives for your business in a highly efficient and streamlined manner.

  • SOAR can help you implement your company’s key initiatives in a way that maximizes revenue and margin growth.

  • The SOAR Growth Strategies™ program uses proprietary tools and your company’s specific and unique data and positioning to develop key initiatives and action plans for sales and margin growth.

Once we help you develop the plan, we continue to provide ongoing coaching and consulting to ensure your growth trajectory stays on track and your goals are realized.

Discover your potential.

Position your business to succeed.

Operating a business in these uncertain times is incredibly challenging. Fluctuating markets, aggressive competitors, recruitment challenges – and demanding customers – squeeze every organization at every level.

The SOAR strategy provides direction, focus and structure to businesses when they need it most.

Our Growth Strategies Team

Empowering executives and businesses to reach their full potential with tailored growth strategies and expert guidance from our dedicated team.

growth strategy services cleveland ohio

Let’s get specific.

The SOAR ONWARD program generates actionable plans by focusing the business on understanding the following key elements:

Opportunities for growth in revenues and profits.

Necessities to ensure the growth can be achieved.

Weaknesses that could hinder the growth.

Action that will be necessary to achieve the growth.

Risks that could jeopardize the growth.

Differentiation that helps achieve the growth.