SOAR STRATEGIC PLANNING™
Strategic plans that actually get executed.
Most strategic plans take months to develop and never leave the shelf. SOAR Strategic Planning™ compresses 3 to 6 months of work into 20 focused hours, producing a plan your team helped build, believes in, and is accountable to deliver.
20 HRS
Invested team time vs. 3-6 months traditionally
30-40%
Typical growth and margin improvement
500+
Companies served with SOAR methodology
35+
Years of proven results
THE PROBLEM
Why most strategic plans fail.
It’s how the plan was built, who was involved, and whether the organization has the alignment and accountability to execute it.
A BETTER APPROACH
SOAR Strategic Planning vs traditional consulting
SOAR was designed to fix every problem of the traditional approach: faster, less expensive, team buy-in and built for execution across the entire organization.
How the SOAR Growth Engine™ Helps Businesses Unlock Sales and Profit Growth
Scaling a business requires a disciplined, strategic approach to growth.
In this video, Larry Goddard introduces the SOAR Growth Engine™, a practical framework that outlines eight proven ways businesses can grow revenue and profitability.
Larry explains how to assess growth opportunities, prioritize what matters most, and turn strategy into execution.
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I've worked with over 500 companies,
and I've yet to find companies
that cannot improve
if they do the right things.If they identify the right strategy
and they implement the right execution,
almost every business can improve
and improved significantly.My name is Larry Goddard.
I'm the CEO of the Parkland Group,
a consulting firm based in Cleveland, Ohio, that works with companies
to improve their performance, profitability and value.The opportunities,
are driven by something which we call the growth engine, which there are actually seven
major categories of ways that a business can grow.The simplest one is riding the wave of market growth.
So if you're fortunate enough to be in a market that's growing,
the easiest way for you to grow is just ride the wave of market growth.Now, the reality is, very few businesses enjoy that luxury for very long.
Maybe they enjoy it temporarily, like in Covid.
A lot of people enjoyed that during Covid,
but it's not something that most companies experience is.The next and best way to grow is a concept for wallet share.
Wallet share is the amount of business you have with the customer
in relation to their purchase,
total purchases of those products.So, for example, if you sell a customer,
let's say xray machines
and you sell them $100,000 a year,
but you find out that they buy 500,000 a year of x ray machines.
You have a 20% wallet share because you sell them 100 out of 500.Now, surprisingly, if you talk to most middle market CEOs,
very few people actually focus on wallet share.
The first way you got to focus on wallet share is actually quantify
what your wallet share is with your top 20 or 30 customers.
I have yet to find more than 5% of companies that know what their wallet share is.Now, once you identify your wallet, it's a good news and bad news story.
For example, if you find out that your wallet share is 20% with a particular customer,
that means let's say you sell a customer $100,000 a year,
but you find out that they're buying 500,000 a year of the product.
You're selling them.
That's a great opportunity for you because now you can say to your salespeople,
let's figure out, how do we grow from 100,000 to 500,000?
But let's say you find out that you've got all 500,000 of their purchasing opportunity.
Well, that shows tremendous loyalty from the customer to you.
But it also means you have zero growth opportunities with the customer.
So that's why it's a good news bad news story.So wallet share is the second of the seven.
And there are several others.
And they all go up in degree of difficulty.
That's where the kind of the magic of our software happens.
Because by the way with each of the seven categories there are subcategories.
So that's why there literally are hundreds of potential opportunities.
And we help people identify them,
break them down into categories so they understand the categories.
They understand what the type of growth is,
you know, and then can develop the strategies to implement them.
THE SOAR FRAMEWORK
Strategy that addresses the whole business.
SOAR is built around four pillars that together cover every dimension of organizational performance. These pillars form the foundation of a structured, comprehensive approach to driving business growth.
By addressing all aspects of a business—not just sales and margins but also the underlying operations, team dynamics, and financial strategies—SOAR provides a balanced and holistic path to growth.
HOW IT WORKS
From current state to future state in four steps.
SOAR follows a structured methodology that creates clarity without limiting flexibility. Your team does the thinking. Our tools and process make it faster and more productive.
WHAT YOU WALK AWAY WITH
More than a plan. A team that knows where it’s going and how to get there.
It’s how the plan was built, who was involved, and whether the organization has the alignment and accountability to execute it.
Typical results from SOAR Strategic Planning.
These outcomes reflect what Parkland clients have achieved when they commit to the process and follow through on the plan.
30-40%
Growth and margin improvement
10X
Revenue growth leading to $100M exit
3X
Revenue and profits tripled
25%
Shipment growth with team alignment
WHAT LEADERS SAY
SOAR changes how leadership teams think about their business.
It’s how the plan was built, who was involved, and whether the organization has the alignment and accountability to execute it.
FREE GROWTH ASSESSMENT
Not sure where to start? Start here.
The SOARcard Strategic Growth Assessment is a free, confidential, 10-minute diagnostic that evaluates your business across Sales & Margins, Organization & Culture, Accounting, Finance & Technology and Responsiveness & Execution.
10 Minutes
No Prep Required - 10 Minutes
Practical questions about your business. No financials needed.
Custom Scorecard
Your Custom Growth Scorecard
See where you’re strong and where the biggest gaps are across four pillars and twelve subcategories.
Team Insights
Team Alignment Insights
Have multiple leaders take it to see where your team agrees and where you’re misaligned.
SAMPLE SCORECARD
Ready to build a strategy your team will actually execute?
A short conversation will help us understand where your business is today and whether SOAR Strategic Planning is the right fit. No pressure, no pitch, just an honest discussion about what you’re trying to accomplish.