Jennifer Goddard Jennifer Goddard

The 7 Key Foundations of Strategic Planning

Most strategic plans don’t fail because leaders lack ambition.
They fail because teams move too quickly to goals and initiatives-before fully understanding the business they’re trying to grow.

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Jennifer Goddard Jennifer Goddard

New Products: Fuel for Business Growth

Among the many levers of growth—new customers, new markets, acquisitions—few are as powerful, enduring, and universally accessible as new products.

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