SOAR to new heights
with our growth strategy.
Helping businesses grow sales and improve profits.
Growth Strategy Services
SOAR Growth Strategies™ is a technology-assisted program that is highly efficient and effective in helping businesses grow sales and improve profits. It’s based on over eighty cumulative years of executive and consulting leadership in a wide variety of middle market public and private companies.
The SOAR step-by-step approach allows your team to identify sales and profit growth opportunities and develop action plans that fit your resources and your marketplace.
Our collaborative process facilitates successful business strategy implementation while fostering engagement and two-way accountability for your team. By identifying a unique series of Opportunities and Necessities for your business, Parkland sets you up for guaranteed success.
Not happy with your sales or margins?
SOAR Growth Strategies™
Ensure your sales link directly to your value creation strategy
Identify untapped sales & growth opportunities
Utilize your own data to identify root causes for sales misses and to develop the best avenues for growth
Create roadmap for growth
Align management and create accountability
Improve the effectiveness of your sales team
Why Select Parkland’s SOAR Growth Strategies as Your Sales Growth Solution?
Highly cost efficient given usual company challenges re: bandwidth, resources, and competing priorities
Can be up and running in a few weeks
Utilizes a comprehensive set of reports that are already de-bugged and proven to work in dozens of installations
Once set-up is established, monthly updates involve minimal effort.
Drill down functionality is simple
Reports are designed to work at both a strategic (executive) and tactical (sales team) level
Parkland coaching and training compliments internal efforts to optimize outcomes
SOAR Growth Strategies
Five modules that work great independently and create even better results when combined
SOAR ONWARD Growth™
A streamlined process leads to a strategic growth plan that identifies six key outcomes including the best opportunities for growth, roadblocks, that could hinder business development, and actions necessary for you and your team to implement.
SOAR Implementation™
Training and coaching your management and business development team to enhance selling skills and maximize sales and margins using SOAR tools.
SOAR Analytics™
A SaaS tool that generates vital insights about your sales and margins, showing untapped opportunities for revenue and margin growth and helping you improve the performance of your sales team, product lines and SKUs, and working capital.
SOAR Together™
Creating the culture, organization, talent and competencies that match your business’s aspirations in terms of quality and performance. Training and coaching play a vital role in developing your team.
SOAR Growth Engine™
A proprietary tool for developing, understanding, communicating and implementing your specific action plans to execute the growth strategy.
SOAR ONWARD Growth™
A collaborative process to create your company's growth plan. It identifies your best opportunities for growth and the roadblocks to be eliminated. The module consists of:
A 45-minute proprietary online survey with topics and questions developed from over 200 real life business interactions. It provides team input and helps frame the plan components
4-6 half day group workshops with Parkland group facilitators to achieve consensus on the plan elements
O – Opportunities for growth
N – Necessities to ensure the growth can be achieved
W – Weaknesses that could hinder the growth
A – Actions that will be necessary to achieve the growth
R – Risks that could jeopardize the growth
D – Differentiation that helps achieve growth
Provides actionable data to:
Grow Wallet share (lowest hanging fruit for growth)
Wallet share A – Existing customer purchases of products they currently buy, compared to prior periods
Wallet share B – Potential opportunities to sell additional products to current customers
Expand Market Share
Accelerate new customer acquisition
Reduce customer losses
Learn from Sales & Margin trends & analysis
Use Bridge Analysis to understand and manage changes between periods
Reflecting changes due to Price, Cost, Mix, Volume & Other reasons
Increase average invoice & line-item amounts
Facilitates reducing “Cost to Serve” – thereby increasing True Margins
Maximize pricing & margins
Average price
Upper and lower price targets
Ability to filter and drill down by:
Market/Segment
Product Line
SKU
Geography
Channel
Salesperson
Chemistries
For multiple different time periods
Reveals trends, patterns, anomalies and outliers
Generates actionable insights that facilitate corrective action
SaaS tool provides easy-to-use and highly accessible data, charts, filtering and drill downs
Can be tailored to your company’s needs and strategic plan
SOAR Analytics™
Can be up-and-running in a few weeks
Uses your company’s own information in a very user-friendly and secure manner
Reveals trends, patterns, anomalies and outliers
Is highly flexible – it can look at the same data from multiple angles: customer, product, product line, market segment, channel, geography, salesperson, and formula. It goes as deep as your data allows.
Can be tailored to your company’s needs and strategic plan.
SOAR Analytics™
A SaaS tool that:
Stimulates revenue and margin improvement actions
Provides easy-to-use dashboards
Facilitates sales team understanding and buy-in
It provides actionable data on how to improve:
Wallet share
New customer acquisition and customer losses (Churn)
Salesperson performance
Pricing, margins, and profit
SOAR Growth Engine™
Using a structured format to plan and manage growth
The SOAR Growth Engine is a proprietary tool that breaks growth down into multiple types of growth.
This focus is valuable because every type of growth requires unique strategies and actions.
It is organized in a manner that prioritizes easier ways to grow.
Helps the sales team to plan, understand and execute the actions that are likely to drive growth in the most effective manner.
SOAR Implementation™
Developing and implementing action plans for execution of the growth plan
Individual or group sessions utilize SOAR Analytics and SOAR Growth Engine learning to chart the most effective path to sales and margin growth
Implementation assistance is designed to deliver specific actions for the sales team and the company to achieve targets
SOAR Together™
Creating the culture, organization, talent, and competencies needed for successful execution of the growth plan
Parkland partners offer their own experience-based knowledge to improve your team's effectiveness as managers and leaders.
This is done via coaching and facilitation with individual or group sessions that are designed to deliver agreed-on outcomes for you and/or your team.
Areas include:
Leadership skills
Strategic and growth planning
Improving culture, values, accountability & morale
Team building and collaboration
Financial management & planning
Improving sales management and sales team effectiveness
Continuous improvement and cost reduction
Negotiating skills
Position your business to succeed.
Operating a business in these uncertain times is incredibly challenging. Fluctuating markets, aggressive competitors, recruitment challenges – and demanding customers – squeeze every organization at every level.
The SOAR strategy provides direction, focus and structure to businesses when they need it most.
Our Growth Strategies Team
Empowering executives and businesses to reach their full potential with tailored growth strategies and expert guidance from our dedicated team.
Let’s get specific.
The SOAR ONWARD program generates actionable plans by focusing the business on understanding the following key elements:
Opportunities for growth in revenues and profits.
Necessities to ensure the growth can be achieved.
Weaknesses that could hinder the growth.
Action that will be necessary to achieve the growth.
Risks that could jeopardize the growth.
Differentiation that helps achieve the growth.