Sales Consulting & Training
Achieve Your Sales Goals!
At Parkland, we specialize in driving significant sales growth utilizing our proprietary and highly effective approach. We have helped hundreds of businesses achieve their goals by focusing on key areas:
Sales Strategy and Planning
We help you focus on the plan that offers the best outcomes, implemented in the easiest and most cost-effective manner.
Value Proposition
We empower sales teams with strong differentiation. A compelling value proposition reduces reliance on persuasion skills, leading to greater success.
Brand Awareness
Enhanced brand awareness makes the sales process smoother. A well-recognized brand helps salespeople gain traction, making it easier to convert prospects.
Sales Execution
We help create the structure, systems, culture and accountability to ensure efficient and effective delivery of sales plans.
Sales Training
Our comprehensive training programs cover product knowledge, communication and presentation skills, value proposition, selling and closing techniques, negotiations and handling customer objections.
Holistic Approach
Our "total-company" approach ensures everyone, from the sales team to product designers, production workers and support staff, understands and commits to the strategy, plans, and goals. This alignment enhances the customer experience and drives business growth.
Our Sales Consulting Team
Empowering executives and businesses to reach their full potential with tailored growth strategies and expert guidance from our dedicated team.
Work Smarter and Harder
Combining diligent effort with smart strategic thinking significantly enhances sales success. We concentrate on three critical areas:
Downhill Rides
Identify and target customers, markets, and products that are naturally conducive to success. These opportunities are characterized by high growth, attractive margins, minimal competition, and manageable resource demands.
Easier Paths
Prioritize growth opportunities that are easier to achieve for higher returns. Focus on selling more to existing customers and extending product lines, which is simpler and more cost-effective than acquiring new customers or launching new products. We assist clients in identifying and prioritizing these optimal growth opportunities.
Active Listening
Listening carefully is one of the best sales strategies. By asking the right questions, customers and prospects often reveal their needs, problems, and concerns, providing invaluable insights to effectively sell to them.
Partner with Us
With strong strategies, compelling value propositions, enhanced brand awareness, effective execution, comprehensive training, and committed support from the entire company, your sales team is set up to achieve your sales goals.